Every online business owner and start-up entrepreneur wants their website to perform well. SEO is constantly changing. A strategy implemented today might need an upgrade after a span of two years. Also, it is essential to know what’s working for your website and what isn’t. There can be SEO strategies and ad campaigns that are bringing you positive results. And there can be initiatives that are not yielding the outcome that you anticipated. It is essential for you to understand this and re-design your SEO strategy. It is here that website audit is essential.
A website audit is an integral part of the entire SEO toolkit. It helps you to follow the essential SEO trends and know whether the trends have significance for your business. To learn more on the same, you can visit https://siteimprove.com/en/website-audit/.
Also, a website audit has several types or categories. The important ones are discussed below:
- Site Health Audit
Simply put, the site health audit examines the usability and structure of a site. It further recognizes the gaps existing in the content structure, website speed, and technical issues. Furthermore, it also discovers multiple new scopes about KPI’s (Key Performance Indicators).
- Social Media Audit
This audit evaluates your social media presence. Today, it is essential for brands to have a proactive and positive social media personality and presence as well. It helps to maximize website traffic. Also, a targeted and relevant social media strategy will get you more leads. It further enhances user engagement and maximizes online visibility. It also helps to know the content channels that are performing better. For instance, whether its social media, video, blogs, and infographics – you know which format is working better for you.
- Website security audit
Simply put, a website security audit is an essential aspect of a website audit. It can recognize security breaches and site structure vulnerabilities. It helps to prevent the leak of any critical data.
- Conversion rate audit
This audit reviews the way conversion takes. It also tries to understand how conversion gets lost as well. It provides improved insights on maximizing leads and converting web traffic. The process lets you know about the strategic development in the landing pages. It helps to get better responses from online users and visitors.
- Competitor website audit
When you audit a competitor website, you add to your business growth! You can discover scopes and insights that you can implement in your business and perform better.
- Negative SEO audit
There are times when competitors get involved with SEO tactics that can affect their competition. Hence, a negative SEO audit is useful in recognizing the harmful website practices as well as solves the same seamlessly.
- Recovery and penalty audit
Simply put, when you complete a red flag audit or a penalty audit, it helps to uncover algorithmic or manual penalizations. The penalties can negatively impact the search rankings. Recognizing the penalties highlights the cause of the same. It also offers solutions for website recovery.
These are some of the essential categories of website audit that you can conduct based on your requirement. However, it is always better to get in touch with an SEO professional or agency to take the best advice.