Nowadays knowing the exact formula of how to improve the SEO positioning of your keywords is impossible. This is Google’s best kept secret. SEO Consultants try to find out what are the parameters on which Google is based to position, but nobody knows the secret formula.
So it is very important to carry out all the SEO actions that the experts advise, and to have a lot of patience for the web positioning of your keywords. This is not achieved from one day to the next, but depends on many factors, and if the words are generic, they can be key for a long time to position them.
In this article we will learn some tips to improve the natural positioning in Google of your keywords. We will also answer what is the best SEO strategy for the organic positioning of your keywords.
How to improve web positioning
As I indicated before, web positioning is not something of a day or two, but it involves many factors, for which we must comply with a variety of steps to get positioned. Let’s see some of the techniques used today:
1- Selection of keywords
First of all, we will have to know what keywords we will use. It is very important to make a selection of the best keywords for the theme of your blog or website.
For this there are certain tools such as keyword planner, Semrush, Kw Finder, etc.
The ideal is to put together a good keyword strategy before starting the web. In this way, we can put together a brutal structure and attack both keywords and long tails in a much more practical way.
2- Keywords in the title of each article
When Google crawls your post, the first thing it looks at is your H1 and it is the title that we give to our article. This gives Google an idea of what our publication is about, and from there, it considers the rest of the headers (H2, H3, H4…)
So, it is very important that our keyword that we want to position in this article is within the H1. This will help us position better.
3- Optimized meta description
When you make the description of your article, you must enter your keywords at least in the first paragraph and at the end. So Google better identifies that the entire article is on that topic, and it positions you a little better.
Of course, be careful with over optimization, which here is very bad. It is advisable to enter the keyword once, and if you want even more, you can enter a variable as long as it makes sense.
4- Create texts where the keywords are related semantically
For some time now, Google has released an algorithm to detect the semantics of keywords. In other words, it is no longer so important to repeat the keyword, because Google already detects synonyms. So every time Google is more semantic.
Then what do we do? Well, offer quality content. That of putting 1000 stacked keywords hasn’t worked for years, so don’t apply it. Instead, you can make yourself a brutal article where you put all the keyword variables you need.
5- No Keyword stuffing
As we have already mentioned, it is not correct to flood your articles with keywords. This is called the keyword stuffing tactic, and Google brutally penalizes it. In the past, before Google penalized it, people dedicated themselves to writing without any logic, often the keywords to position more quickly.
This is why it is important to introduce your keywords in the article description, but up to a limit. It has to be a readable text that does not compromise reading by finding the keyword many times. And very important: introduce synonyms of your keyword.
In conclusion, a text rich in meaning will be much more effective in terms of the appearance of related searches than a text with an excessive repetition of keywords.
Some of you may be wondering right now, what is the ideal percentage of keyword density? Well, there is no ideal one, but experts recommend not exceeding 3%. A person who does keyword stuffing would be around 7% and even more.
6- Customize each URL of your website or blog
The URL must be friendly, that is, it must be easy for Google to understand. And how do we achieve that?
Well, we will have to ensure that the URL contains the terms on which the content is based, avoiding the strange signs and numbers. It is also important to know that entering your keyword in the URL will also lead to better web positioning. I leave you an example so that you understand it better.
H1: 7 Tips to improve the SEO positioning of your keywords
7- Use bold to highlight keywords
It is important for SEO to highlight the keywords clustering you are trying to position at the beginning. Google will have it much easier to differentiate the keywords from the rest of the text.
It is very important not to over saturate the text with bold words, because Google would go crazy. In the event that you have to put phrases in bold that are not keywords, because the text requires it, always have the keywords in bold at the beginning so that Google detects them first. In any case, I advise putting only the keywords in bold to position and at the beginning.
This, because it will also increase retention, since your visitors will understand that the publication explains what you need.
With these 7 tips to improve the organic positioning of your keywords, you will be able to greatly improve the position of your keywords against the competition. Now it’s time to hit your articles and improve your SEO positioning. You can consult with your Barcelona SEO expert.
8- ALT attributes
This is perhaps one of the points that newbies in SEO tend to forget the most. And it is that Google understands textual content very well, but when it comes to audiovisual content or images, things change a lot.
So how do we help Google better understand our content? Easy, we use the ALT attribute and the titles of the images to add keywords that we need in our post. This is a simple way to increase positioning and not only in the SERPs but even in Google images.
9- Get the juice out of the variants
Each keyword has its own variants, and I’m not only talking about the synonyms, but also the long tails associated with the keyword. For example, let’s say that the keyword headphones can have some long tails like cheap headphones, white headphones, black headphones… etc.
So why not get the most out of keyword variants?
For this, you can even take advantage of the blog to avoid cannibalization. For example, on this website I have a wide variety of articles on SEO, but despite the fact that I use the keyword many times, there is no cannibalization. How do I do it?
Well, taking advantage of the variants, that’s it. Instead of creating several posts about SEO services, I create other posts talking in general about this world. Simple, right?
10- Linking strategy
It is possible that you are carrying out all the other tasks very well, but even so, your website lacks that spark that does not quite let it take off. That spark is called link building.
This is where the anchor text comes into play, which plays a fundamental role in the positioning of keywords. The trick is to vary the anchor text of the links, making them natural, although always giving some preference to the keywords that we want to position.